Supply-Chain Flow Management Case Study Example | Topics and Well Written Essays - 4750 words

Supply-Chain Flow Management - Case Study Example   Gaining customer loyalty is a corporate challenge today in this increasingly competitive and crowded marketplace because of the eventual profitability it will provide. The changing business world allowed customers to change as well. Company management had shifted their focus on their clients or customers so as to stay successful in business with the need to completely reformulate their conventional business aims and purposes from being process-focused to customer-centred. With the advent of technological innovations, logistical decisions about delivery operations, stockholding, warehousing and economies of scale get more complex solutions in today's business environment. According to Bowers, Martin and Luker (1990), supply chain management is considered as one of the most important strategic aspects of any business enterprise where decisions about coordinating of production of goods and services, store inventory, list of suppliers, and cost-effective and timely distribution are made. Supply chain management functions in order to design and manage the processes, assets and flows of material and information to answer the needs and demands of the customers and clients. The supply chain is traditionally characterized as a stable system in which components and goods move smoothly from supplier to assembly customers. In addition, supply chain refers to the suppliers, distributors, wholesalers and retailers that involved in manufacturing a product and getting it to consumers (Lee & Billinton, 1995). A supply chain is also defined as a network of independent or semi-independent corporation bodies collectively accountable for procurement, developing and or manufacturing and distribution scheme connected with one or more groups of related products (Janyashankar et al, 1996). Research study shows that supply chains increase in their complexity as the number of nodes increases (Bacharach and Lawler, 1980). They also argue that genetic algorithms can be an efficient method to locate a good solution quickly in one to fifty node networks. Supply chain design models are making decisions worth millions of dollars, usually without integrated analysis of the variability of the proposed system (Hane & Sudar, 1998) McKinnon's interview study found that Supply Chain managers are responding to such pressures by such actions as increased backloading, improved vehicle routing, greater load consolidation, the redesign of packaging and changes in the ordering system (McKinnon, 1998). As such, companies at present are deploying supply-chain management (SCM) systems to enhance efficiency across the product lifecycle by streamlining procurement, production, fulfilment, and distribution processes. To help ensure that an SCM solution provides the intended return on investment, the enterprise network infrastructure must work together seamlessly since its effectiveness depends on the ability of users to access up to the minute information across the supply chain. Organizations usually share proprietary corporate data with external suppliers and partners while ensuring maximum security. This requires integration of applications and data across multiple geographically dispersed supply chain partners, as well as internal integration with legacy systems.  

The more we learn about culture, the greater our understanding of Essay - 2

The more we learn about culture, the greater our understanding of global consumerism,Discuss - Essay Example They go on to claim that people are â€Å"free and rational,† (Sheth & Malhotra, n.d, n.p) to make whatever choices they want about what to purchase, and that they have the desire to be different from others; this is what has resulted in the â€Å"rapid turn†over in goods and services,† (Sheth & Malhotra, n.d, n.p). Globalization has influenced this consumer culture in the way that ideas about what is fashionable spread from many parts of the world through the media and internet, creating what is a â€Å"global style,† (Globalization, 2010). Now we can sense that the consumer culture is becoming a global consumer culture; globalization has â€Å"homogenized images of the good life,† and created â€Å"sense of global identify and memory without which any cultural identity is incomplete,† (Sheth & Malhotra, n.d, n.p). Next, it should be helpful to explore what effect this globalization has on retailers and manufacturers in the fashion industry. Doherty notices how in UK there is a multitude of fashion retailers, both national and international, and how global brands have â€Å"come to characterize our major high streets and consumption patterns, and undoubtedly have an increasingly important influence on our lives and spending habits,† (Doherty, 2009, n.p). Globalization however means that the products provided by these international shops go through an extensive â€Å"network of contractors and subcontractors,† in different countries (Globalization, n.d, n.p). For example, a dress from a Gucci shop in Italy will be stitched and assembled in another country like Guatemala. It is rare that these international retailers like Nike, Gucci or Target produce their goods themselves; rather, they â€Å"source and market goods produced on contract in low-wage environments,† (Globaliza tion, n.d, n.p). Since these international retailers usually make huge profits,